If you are running your beauty business like you did last year, you might be headed towards some really difficult times. Long gone are the days when you could open a business and sit down to wait for customers to come in. This strategy does not work anymore. Times are different and more challenging. Consumers have more options than they used to. Competition - directly or indirectly - affects your beauty business reducing your customer base, potential customers, revenues, profits and peace of mind. This book main objective is to help you break out of the pack. To accomplish this it's important to understand that business has only three functions: Marketing, Innovation and Rewarding business owners with the lifestyle they deserve, all else is an expense. In this book you will find the sales and marketing strategies you need to take your business to the next level, so that you can harvest your deserved rewards from your beauty business.