Cantitate/Preț
Produs
Total produse
Vezi coșul
Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities de Aline Krämer

Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities

Autor Aline Krämer
en Limba Engleză Paperback – 10 mar 2015
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Citește tot Restrânge

Preț: 37727 lei

Nou

Puncte Express: 566
Preț estimativ în valută:
7221€ • 7592$ • 6006£

Carte tipărită la comandă

Livrare economică 28 decembrie 24 - 11 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783658089290
ISBN-10: 3658089296
Pagini: 386
Ilustrații: XXII, 364 p. 65 illus.
Dimensiuni: 148 x 210 x 22 mm
Greutate: 0.51 kg
Ediția:2015
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Locul publicării:Wiesbaden, Germany

Public țintă

Research

Cuprins

Open innovation.- Consumer integration into innovation.- Bas of the pyramid (BoP).- Inclusive Business.- Low-income markets in developing and emerging countries.

Notă biografică

Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.

Textul de pe ultima copertă

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Contents
  • Open innovation
  • Consumer integration into innovation
  • Base of the pyramid (BoP)
  • Inclusive Business
  • Low-income markets in developing and emerging countries
Target Groups
  • Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility
  • Executives and consultants in R & D / Product Development, Design and Market Research
The Author
Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.

Caracteristici

Includes supplementary material: sn.pub/extras