Loyalty cards in the apparel industry in Germany and Spain : Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?
Autor Sarah-Mailin Janottaen Limba Engleză Paperback – 21 mai 2013
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Specificații
ISBN-13: 9783954890156
ISBN-10: 3954890151
Pagini: 136
Dimensiuni: 155 x 220 x 10 mm
Greutate: 0.19 kg
Editura: Anchor Academic Publishing
ISBN-10: 3954890151
Pagini: 136
Dimensiuni: 155 x 220 x 10 mm
Greutate: 0.19 kg
Editura: Anchor Academic Publishing
Notă biografică
Sarah-Mailin Janotta, M.Sc International Business, was born in Münster in 1985. During her internationally oriented studies - which she completed in, among others, Spain, England, Belgium and the Netherlands - she often encountered and dealt with cultural differences in communication, behaviour and attitudes. The author¿s fascination with "cultural differences" and her extensive practical experience in the field of marketing motivated her to conduct this study of the use of loyalty cards in the apparel retail industry of two European countries.