Luxury and the Senses: Past, Present, and Future
Editat de DR Yasmin Sekhon, Joanna Normanen Limba Engleză Hardback – 16 oct 2024
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Specificații
ISBN-13: 9781350064218
ISBN-10: 1350064211
Pagini: 256
Ilustrații: 10 color and 12 bw illus
Dimensiuni: 156 x 234 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom
ISBN-10: 1350064211
Pagini: 256
Ilustrații: 10 color and 12 bw illus
Dimensiuni: 156 x 234 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom
Caracteristici
Draws on original research, with case studies ranging from whisky branding in Japan to the use of virtual reality headsets at Dior to enrich the in-store shopping experience.
Notă biografică
Yasmin Sekhon is Professor of Luxury Brand Management at Winchester School of Art, University of Southampton, UK.Joanna Norman was, until her death in 2018, a lecturer on multi-sensory design at Kingston University, UK, and director of Pandora Fragrance Consultancy.
Cuprins
List of IllustrationsList of ContributorsPrefaceIntroduction, Yasmin Sekhon and Joanna Norman I. History of the Senses1. Neronian Sensory Luxuria, Shushma Malik2. Sensory deception and manipulation in ancient aristocratic banquets, Mike Beer3. Backyard Oasis: Swimming Pools and Middle-Class Luxury in Southern California, 1945-1968, Adam Mack II. Contemporary Use of Senses4. Luxury and the senses: A review over time, Yasmin Sekhon5. Senses and triggers: a scientific perspective, Ashok Ranchod6. Colour, gender and the senses, Valerie Bonnardel7. Perfumery and Luxury: A Sensuous Link, Joanna Norman8. The Luxury Journey of Today's Consumer: authentic multi-sensory experiences, Elivira BolatIII. The Future of Senses 9. Bridging the gap between luxury fashion and fragrance with the sensorial "internet of me", Jenny Tillotson10. Emotional Connections through the Senses, Amanda Bragg Mollison11. The future use of senses in the digital world for luxury brands and luxury markets, Prask SuttonConclusion: Future Pathways for Luxury and the Senses, Yasmin Sekhon and Joanna NormanBibliographyIndex