Cantitate/Preț
Produs

Luxury and the Senses: Past, Present, and Future

Editat de DR Yasmin Sekhon, Joanna Norman
en Limba Engleză Hardback – 16 oct 2024
Luxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily senses has never been fully explored. Examining luxury from an experiential perspective, this book moves away from the traditional focus on luxury goods, marketing and promotion, and looks instead at the sensory evolution of luxury through time.Bringing together a range of international experts in the field, Luxury and the Senses traces the history of luxury from the over-indulgent banquets of Roman antiquity to the modern swimming pools of Southern California. The book surveys the importance of sensory triggers like scent, taste and texture to our experience of luxury, while looking at questions of gender and branding through the lens of fashion and consumption.With case studies which range from whisky drinking to perfume making, the book delves into the influence of luxury brands, and the new possibilities opened by technology and virtual reality. Highlighting the emotional and sensuous aspects of creating and consuming luxury goods and services, this is essential reading for scholars of fashion, luxury studies, and brand management.
Citește tot Restrânge

Preț: 50875 lei

Preț vechi: 73068 lei
-30% Nou

Puncte Express: 763

Preț estimativ în valută:
9738 10211$ 8046£

Carte disponibilă

Livrare economică 08-22 ianuarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781350064218
ISBN-10: 1350064211
Pagini: 256
Ilustrații: 10 color and 12 bw illus
Dimensiuni: 156 x 234 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom

Caracteristici

Draws on original research, with case studies ranging from whisky branding in Japan to the use of virtual reality headsets at Dior to enrich the in-store shopping experience.

Notă biografică

Yasmin Sekhon is Professor of Luxury Brand Management at Winchester School of Art, University of Southampton, UK.Joanna Norman was, until her death in 2018, a lecturer on multi-sensory design at Kingston University, UK, and director of Pandora Fragrance Consultancy.

Cuprins

List of IllustrationsList of ContributorsPrefaceIntroduction, Yasmin Sekhon and Joanna Norman I. History of the Senses1. Neronian Sensory Luxuria, Shushma Malik2. Sensory deception and manipulation in ancient aristocratic banquets, Mike Beer3. Backyard Oasis: Swimming Pools and Middle-Class Luxury in Southern California, 1945-1968, Adam Mack II. Contemporary Use of Senses4. Luxury and the senses: A review over time, Yasmin Sekhon5. Senses and triggers: a scientific perspective, Ashok Ranchod6. Colour, gender and the senses, Valerie Bonnardel7. Perfumery and Luxury: A Sensuous Link, Joanna Norman8. The Luxury Journey of Today's Consumer: authentic multi-sensory experiences, Elivira BolatIII. The Future of Senses 9. Bridging the gap between luxury fashion and fragrance with the sensorial "internet of me", Jenny Tillotson10. Emotional Connections through the Senses, Amanda Bragg Mollison11. The future use of senses in the digital world for luxury brands and luxury markets, Prask SuttonConclusion: Future Pathways for Luxury and the Senses, Yasmin Sekhon and Joanna NormanBibliographyIndex