Luzhou Laojiao

Li Bin is a poet and the 24th generation inheritor of the traditional distilling skills of Luzhou Laojiao, a national intangible cultural heritage project. He is currently the General Manager of the Corporate Culture Center of Luzhou Laojiao Co., Ltd. As a veteran, he has long been engaged in brand planning, copywriting, marketing, and sales management. He has performed in-depth research on Chinese liquor culture and is committed to brand communication, cultural publicity, corporate culture construction, and cultural heritage protection. Yang Jianhui, who likes photography and painting, is currently the Director of the T.V. station at the Corporate Culture Center of Luzhou Laojiao Co., Ltd. He has long been engaged in the planning and production of cultural creativity, promotional films, and comics. He is committed to creating corporate image publicity and cultural communication. His principal works include Different Stories about Luzhou Laojiao and 108 Generals of Luzhou Laojiao, Q Version.