M: Business: 2024 Release ISE
Autor O. C. Ferrell, Geoffrey Hirt, Linda Ferrellen Limba Engleză Paperback – 4 mar 2024
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Specificații
ISBN-13: 9781266886201
ISBN-10: 1266886206
Pagini: 400
Dimensiuni: 277 x 230 x 19 mm
Greutate: 0.98 kg
Ediția:8
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States
ISBN-10: 1266886206
Pagini: 400
Dimensiuni: 277 x 230 x 19 mm
Greutate: 0.98 kg
Ediția:8
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States
Cuprins
PART ONE: BUSINESS IN A CHANGING WORLD
1 The Dynamics of Business and Economics
2 Business Ethics and Social Responsibility
Appendix: The Legal and Regulatory Environment
3 Business In a Borderless World
PART TWO: STARTING AND GROWING A BUSINESS
4 Options for Organizing Business
5 Small Business, Entrepreneurship, and Franchising
PART THREE: MANAGING FOR QUALITY AND COMPETITIVENESS
6 The Nature of Management
7 Organization, Teamwork, and Communication
8 Managing Operations and Supply Chains
PART FOUR: CREATING THE HUMAN RESOURCE ADVANTAGE
9 Motivating the Workforce
10 Managing Human Resources
PART FIVE: MARKETING DEVELOPING RELATIONSHIPS
11 Customer-Driven Marketing
12 Dimensions of Marketing Strategy
13 Digital Marketing and Social Media
PART SIX: FINANCING THE ENTERPRISE
14 Accounting and Financial Statements
15 Money and the Financial System
16 Financial Management and Securities Markets
1 The Dynamics of Business and Economics
2 Business Ethics and Social Responsibility
Appendix: The Legal and Regulatory Environment
3 Business In a Borderless World
PART TWO: STARTING AND GROWING A BUSINESS
4 Options for Organizing Business
5 Small Business, Entrepreneurship, and Franchising
PART THREE: MANAGING FOR QUALITY AND COMPETITIVENESS
6 The Nature of Management
7 Organization, Teamwork, and Communication
8 Managing Operations and Supply Chains
PART FOUR: CREATING THE HUMAN RESOURCE ADVANTAGE
9 Motivating the Workforce
10 Managing Human Resources
PART FIVE: MARKETING DEVELOPING RELATIONSHIPS
11 Customer-Driven Marketing
12 Dimensions of Marketing Strategy
13 Digital Marketing and Social Media
PART SIX: FINANCING THE ENTERPRISE
14 Accounting and Financial Statements
15 Money and the Financial System
16 Financial Management and Securities Markets