Machiavelli, Marketing and Management de Andrew Lock

Machiavelli, Marketing and Management

Andrew Lock

Patricia Rees

Phil Harris

en Limba Engleză Paperback – 22 iul 2025

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought and highlights their particular relevance to the manager and policymaker today.

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Cuprins

Foreword Contessa Beatrice Rangoni Machiavelli Part 1 Introduction; Overview; 1. Machiavelli Through the Ages Phil Harris, Andrew Lock and Patricia Rees 2. Machiavelli's Contemporaries George Bull 3. Machiavelli: Master of Liberty Contessa Beatrice Rangoni Machiavelli Part 2 Marketing; Overview 4. Contra Post-modernism: Machiavelli on Limits to the Malleability of Consciousness Richard Elliott 5. Niccolo Machiavelli as Relationship Marketing Guru Michael Thomas 6. The Machiavellian Role of Spin Doctors Dominic Wring Part 3 Management; Overview; 7. Renaissance Realpolitik for Modern Management Lord Alistair McAlpine 8. From the Dark to the Light Brian Stone and Jayne Pashley 9. Corporate Governance: Real Power and Management, and Machiavelli Ken Simmonds Part 4 Political Management; Overview; 10. Machiavelli, Politics and Modern Language Use in Modern Management Terry Berrow 11. Are Machiavellian Tactics Still Defensible in Politics? Maureen Ramsey 12. Political Servants Kevin Moloney Part 5 Machiavellian Management Thought in Modern Times; Overview; 13. The Rhetoric of Dichotomy in Machiavelli and Enoch Powell John Parkin 14. Butchers, Bunglers and Machiavelli Martin Stephen 15. Machiavelli and Human Nature Bob Gutfreund Part 6 End Piece; The Myth and Reality of Telling the Truth: The Legacy of Niccolo Machiavelli.