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Macroeconomics with MyEconLab XL Access Kit: Global Edition

Autor Glenn Hubbard, Anthony P O'Brien
en Limba Engleză Mixed media product – 31 oct 2009
Still Keeping it Real and More Accessible Than Ever!
Hubbard & O'Brien keeps it real in the third edition with updated examples, data, and end-of-chapter problems, providing the most up-to-date discussion on the recession/financial crisis and the monetary and fiscal policy response.
 
Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.
The #1 question students of economics ask themselves is:  "Why am I here, and will I ever use this?"  Hubbard/O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.  Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.
 
The book motivates users by demonstrating how real businesses use economics to make real decisions on a daily basis.  It covers the different Market Structures in an intuitive fashion so that readers of all backgrounds and fields can grasp the importance and flow of these concepts.  Chapter opening cases, examples and figures motivate the economic principles covered, while Solved Problems provide models of how to solve an econommic problem - keeping readers focused on the main ideas of each chapter, and preventing them from getting bogged down due to a lack of basic math or "word problem" skills.
 
0138016186 / 9780138016180 Macroeconomics with MyEconLab XL Access Kit
 
Package consists of:   
0136021824 / 9780136021827 Macroeconomics
0136124755 / 9780136124757 MyEconLab Student Access Code Card
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Specificații

ISBN-13: 9780137052295
ISBN-10: 0137052294
Greutate: 1.52 kg
Ediția:3
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States

Cuprins

Part 1:  Introduction    
Chapter 1. Economics: Foundations and Models  
Chapter 2. Tradeoffs, Comparative Advantage, and the Market System   
Chapter 3. Where Prices Come From: The Interaction of Demand & Supply  
Chapter 4. Economic Efficiency, Government Price Setting, and Taxes  
Part 2: Firms in the Domestic and International Economies  
Chapter 5. Firms, the Stock Market, and Corporate Governance  
Chapter 6. Comparative Advantage and the Gains from International Trade  
Part 3:  Macroeconomic Foundations and  Long-Run Growth  
Chapter 7. GDP: Measuring Total Production and Income  
Chapter 8.  Unemployment & Inflation   
Chapter 9. Economic Growth, the Financial System, and Business Cycles   
Chapter 10. Long-Run Growth: Sources and Policies  
Part 4:  Short-Run Fluctuations  
Chapter 11. Aggregate Expenditure and Output in the Short Run   
Chapter 12. Aggregate Demand and Aggregate Supply Analysis    
Part 5:  Monetary and Fiscal Policy  
Chapter 13. Money, Banks, and the Federal Reserve System  
Chapter 14. Monetary Policy   
Chapter 15. Fiscal Policy  
Chapter 16. Inflation, Unemployment, and Federal Reserve Policy  
Part 6:  The International Economy  
Chapter 17. Macroeconomics in an Open Economy  
Chapter 18. The International Financial System

Notă biografică

Glenn Hubbard policymaker, professor, and researcher.
R.Glenn Hubbard is the Dean and Russell L. Carson Professor of Finance and Economics in the Graduate School of Business at Columbia University and Professor of Economics in Columbia’s Faculty of Arts and Sciences. He is also a research associate of the National Bureau of Economic Research and a director of Automatic Data Processing, Black Rock Closed-End Funds, Dex Media, Duke Realty, KKR Financial Corporation, and Ripplewood Holdings. He received his Ph.D. in economics from Harvard University in 1983. From 2001—2003, he served as Chairman of the White House Council of Economic Advisers, and from 1991—1993, he was Deputy Assistant Secretary of the U.S. Treasury Department. Glenn Hubbard’s fields of specialization are public economics, financial markets and institutions, corporate finance, macroeconomics, industrial organization, and public policy. He is the author of more than 90 articles in leading journals, including the American Economic Review, Journal of Finance, Journal of Financial Economics, Journal of Political Economy, Journal of Public Economics, Quarterly Journal of Economics, RAND Journal of Economics, and Review of Economics and Statistics. His research has been supported by grants from the National Science Foundation, the National Bureau of Economic Research, and numerous private foundations.
 
Tony O’Brien award-winning professor and researcher.
Anthony Patrick O’Brien is a professor of economics at Lehigh University. He received his Ph.D. from the University of California, Berkeley, in 1987. He has taught principles of economics for more than 15 years, in both large sections and small honors classes. He received the Lehigh University Award for Distinguished Teaching. He was formerly the director of the Diamond Center for Economic Education and was named a Dana Foundation Faculty Fellow and Lehigh Class of 1961 Professor of Economics. He has been a visiting professor at the University of California, Santa Barbara, and the Graduate School of Industrial Administration at Carnegie Mellon University. Anthony O’Brien’s research has dealt with such issues as the evolution of the U.S. automobile industry, the sources of U.S. economic competitiveness, the development of U.S. trade policy, the causes of the Great Depression, and the causes of black—white income differences. His research has been published in leading journals, including the American Economic Review, the Quarterly Journal of Economics, the Journal of Money, Credit, and Banking, Industrial Relations, and the Journal of Economic History. His research has been supported by grants from government agencies and private foundations. In addition to teaching and writing, Anthony O’Brien also serves on the editorial board of the Journal of Socio-economics.

Caracteristici

For the one-semester Principles of Macroeconomics courses at 4-year & 2-year colleges and universities.
 
Still Keeping it Real and More Accessible Than Ever!
Hubbard & O'Brien keeps it real in the third edition with updated examples, data, and end-of-chapter problems, providing the most up-to-date discussion on the recession/financial crisis and the monetary and fiscal policy response.
 
Real Features.  This text presents students with everything they need to make economics relevant and understandable.
 
"Do your students ask themselves:  "Why am I here?  When will I use this information?"  How do you motivate them to see that economics is a dynamic, relevant discipline?"
  • Real world business chapter opening cases - 16 new, 14 revised in this edition - set a real context for learning, spark students' interest, and provide a unifying theme for the chapter by showing how the economic concepts about to be learned impact a real business.
  • Personal Dimension:  Economics in Your Life - 16 new, 14 revised in this edition - was added to each chapter opener to create a personal dimension to the material for students.  This feature poses questions to students for them to think about and in the end of the chapter the authors answer the questions posed.
  • Inside Look - 30 of which are new to this edition - ends each chapter with a newspaper article illustrating how a key principle in the chapter was used by the chapter-opening case company to make a real business decision.  The authors provide an analysis of the article, corresponding graph (s), and Thinking Critically exercises.
  • Making the Connection - over half of which are new - helps students see how the information they are learning has been used in real economic situation.
"How are your students' basic problem solving skills?  Are they comfortable with "word problems"?  Do they know where to begin solving an applied economics problem?  Do you find that many of the questions you get are less related to real economics, and more related to a lack of problem-solving skills?"
 
  • Updated Solved Problems throughout provide models of how to solve an economic problem by breaking it down step-by-step.  Each solved problem includes a problem statement, delineated steps to solve the problem, a graph, and a "Your Turn" feature directing students to a related end-of-chapter problem(s) for immediate practice.  This keeps students focused on the main ideas of each chapter, and prevents them from getting bogged down due to a lack of basic math or "word problem" skills.
  • MyEconLab integrated throughout brings the text to life for students just when they need it!  Through MyEconLab students can access additional, interactive versions of the problems they are working to ensure their mastery of the concepts.
  • Flexible Presentation of Aggregate Demand and Aggregate Supply.  After receiving a lot of positive feedback on the approach to the aggregate demand - aggregate supply model, Hubbard & O'Brien is even more flexible in its presentation of AD-AS.  This text also includes layered, full-color acetate for the Dynamic AD-AS Model and basic AD-AS graphs that make it possible to omit Dynamic AD-AS.
Real Content.  Taken straight from today's headlines, Hubbard & O'Brien have woven in current and relevant issues such as:
  • The Obama Administration's health care plan
  • The Obama Administration's stimulus package
  • The banking crisis
  • Trade policy
  • Immigration restrictions
  • Trade-offs in health care spending
  • Carbon cap dilemma
  • Incentives and the financial crisis
  • "Buy American" policy
  • Madoff's Ponzi scheme
  • The soda tax for health care
  • Pollution
  • The Financial Meltdown
  • And more!
Real Accessibility.  Hubbard & O'Brien offer accessible technology, accessible purchasing options, and an accessible writing style as defined by more than 1500 students at different colleges and universities from across the country! 
  • Accessible Technology with MyEconLab integrated throughout the text.  It brings the text to life for students just when they need it!  Through MyEconLab, students can access additional, interactive versions of the problems they are working to ensure their mastery of the concepts.  MyEconLab is truly integrated like no other technology product on the market today!  Finally, a textbook where I need it when I need it!
  • Accessible Purchasing Options.
    • Bookstore Options
      •     Traditonal Textbook - Every new copy of a Pearson textbook is available to package with a full, prepaid access to MyEconLab, which also includes access to the complete, searchable eText online.
      •     Student Value Edition - A three-hole punched version of the text is available as a backpack-friendly and budget-friendly option that students can carry in their own binders.  Every new purchase is available for packaging with full, prepaid access to MyEconLab, which includes the complete searchable eText online and a helpful study card.
      • Standalone Access Card - Students may also purchase an access card to MyEconLab, which includes access to the complete, searchable eText online.
    • Online Options (Direct-to-Student)
      • MyEconLab - students who do not buy a traditional textbook can purchase access to MyEconLab's asessment and learning resources.  Paritial access to the eText is included, which links practice and problems to relevant sections of the text.
      • MyEconLab + Full eText - Access to the complete, searchable eText online is available with MyeconLab.  Students can purchase this option when registering, or purchase an eText upgrade at any time during the semester.
      • MyEconLab + Print Upgrade - A printed, loose-leaf copy of the textbook is also available as a purchase upgrade after students purchase MyEconLab access.
  • Accessible Writing Style.  Our student feedback supports this --- 94% of 1500 students from different colleges and universities across the country who reviewed Hubbard & O'Brien rated the writing style an A or B compared to their current Principles of Economics textbook in use!

Caracteristici noi

Still Keeping it Real and More Accessible Than Ever!
Hubbard & O'Brien keeps it real in the third edition with updated examples, data, and end-of-chapter problems, providing the most up-to-date discussion on the recession/financial crisis and the monetary and fiscal policy response.
 
Real Features.  This text presents students with everything they need to make economics relevant and understandable.
 
  • Set a Real Context for Learning & Spark Students' Interest:  Real world business chapter opening cases - 16 new, 14 revised in this edition - set a real context for learning, spark students' interest, and provide a unifying theme for the chapter by showing how the economic concepts about to be learned impact a real business.
  • Create a Personal Dimension to the material for Students:  Economics in Your Life - 16 new, 14 revised in this edition - was added to each chapter opener to create a personal dimension to the material for students.  This feature poses questions to students for them to think about and in the end of the chapter the authors answer the questions posed.
  • Do your students read the Newspaper?  No worries - Hubbard/O'Brien, Macroeconomics includes an Inside Look - 30 of which are new to this edition - ends each chapter with a newspaper article illustrating how a key principle in the chapter was used by the chapter-opening case company to make a real business decision.  The authors provide an analysis of the article, corresponding graph (s), and Thinking Critically exercises.
  • Help Students See How the Information is Relevant - Making the Connection - over half of which are new - helps students see how the information they are learning has been used in real economic situation.
  • Provide Models of How to Solve an Economics Problem Step-by-Step - Updated Solved Problems throughout provide models of how to solve an economic problem by breaking it down step-by-step.  Each solved problem includes a problem statement, delineated steps to solve the problem, a graph, and a "Your Turn" feature directing students to a related end-of-chapter problem(s) for immediate practice.  This keeps students focused on the main ideas of each chapter, and prevents them from getting bogged down due to a lack of basic math or "word problem" skills.
  • Bring the Text to Life!  MyEconLab integrated throughout  the text, helps to bring the text to life for students just when they need it!  Through MyEconLab students can access additional, interactive versions of the problems they are working to ensure their mastery of the concepts.
  • Flexible Presentation of Aggregate Demand and Aggregate Supply.  After receiving a lot of positive feedback on the approach to the aggregate demand - aggregate supply model, Hubbard & O'Brien is even more flexible in its presentation of AD-AS.  This text also includes layered, full-color acetate for the Dynamic AD-AS Model and basic AD-AS graphs that make it possible to omit Dynamic AD-AS.
Real Content Taken straight from today's headlines, Hubbard & O'Brien have woven in current and relevant issues such as:
  • The Obama Administration's health care plan
  • The Obama Administration's stimulus package
  • The banking crisis
  • Trade policy
  • Immigration restrictions
  • Trade-offs in health care spending
  • Carbon cap dilemma
  • Incentives and the financial crisis
  • "Buy American" policy
  • Madoff's Ponzi scheme
  • The soda tax for health care
  • Pollution
  • The Financial Meltdown
  • And more!
Now, one of  the only Principles of Economics texts with the new 2005 base year macro data!  Glenn Hubbard & Tony O'Brien updated the macro data from a 2000 base year to a 2005 base year to conform to the very recent change at the Bureau of Economic Analysis.  Many macro instructors put great store in having up-to-date statistics available for students.  Instructors want the numbers in the book to match the numbers students may encounter in papers or online, particuarly if they are using articles or online data in class!