The inside scoop on innovations and relationships that are revolutionizing the industry
From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks.Advertising Ageeditor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.
PRAISE FORMADISON & VINE
"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer ofThe ApprenticeandSurvivor
"Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.
"Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author ofWhat Would Machiavelli DoandFortunemagazine columnist
"Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.