Authoring a book to differentiate oneself and one's business has been an effective strategy for decades, however in a time of ultra-short attention spans and time-strapped schedules most people never finish reading a book they started. Specifically written for the local business owner, Main Street Author presents a simple and effective alternative which aligns the power and prestige of being an author with today's consumer reality. Unlike typical "how to be an author" books, Main Street Author focuses on the specific challenges and unique opportunities local business owners have when it comes to authoring and leveraging a short, helpful book or shook(TM). Inside Main Street Author you'll discover: Why a shook is the best book you can create for your business. The different types of shooks to attract more customers, clients or patients. Unique ways to make your shook work for you 24/7. A proven, step-by-step formula for creating your own shook. Before you think about writing a book for your business, invest an hour of your time and read Main Street Author. It is short on purpose and will open your eyes to a better, faster and easier type of customer-attraction book for you to create and for your potential customers to read.