MAIS OUI 's success was founded on its unique guided approach that engages students in the discovery of the French language and Francophone cultures. Through its proven methodology that entails "thinking" then "observing and inferring" and finally "confirming," the program skillfully encourages students to discover for themselves how the language works. As students develop these essential critical-thinking skills, they uncover the multiple layers of meaning, which are then stored in long-term memory. This method moves students more rapidly through the material and facilitates faster development of proficiency.