HOW TO MAKE LINKEDIN WORK FOR YOUR BUSINESS Many businesses and entrepreneurs are still struggling to make social media work for them and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards, but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future. Whether you are completely new to LinkedIn marketing or you are already running a campaign, this book aims to demystify social media marketing and teach you step-by-step the principles, strategies, tactics and tips to make LinkedIn work for your business. In this book you will learn all about the benefits of social media marketing, the psychology behind it together with how to use the almighty power of LinkedIn to: Identify and find your ideal customers Generate and capture new leads Drive traffic to your website Increase sales conversions Build your brand You will learn: How to fund successful LinkedIn marketing plan How to set up your personal profile and a company profile for success How to build a highly targeted audience of valuable connections on LinkedIn The Best types of content to post on LinkedIn The benefits of the LinkedIn publishing programme The benefits of starting your own group on LinkedIn How to advertise on LinkedIn How to measure your results on LinkedIn How to use SlideShare The importance of blogging How to set up a blog How to best prepare your website for success