While many books have been written about innovation, most are focused on advocating the importance of innovation and don't provide a roadmap to help build a sustainable innovation capability. "Make Us More Innovative" was written to fill that gap. This book was written for the innovation manager or chief innovation officer who has been instructed to "make us more innovative" and who needs a roadmap to help him or her accomplish that task. This book will help you: gain credibility quickly identify the key challenges in your organization build a successful innovation capability in less time and with better results "Make Us More Innovative" is a valuable tool for any business hoping to understand and create a culture of innovation. Jeffrey does a great job of laying out all the steps that will help you make your innovation initiative a reality.
Roger von Oech "Make Us More Innovative" provides a thoughtful, step by step approach for any team seeking to improve their innovative capabilities. This is a book that will be a useful resource throughout your innovation initiative.
Joyce Wycoff