This is a book that is a must have for anyone working or entering the music industry. There is great information on sales, marketing, distribution, marketing among other areas of this industry. Learn about the history of music and how to use the current media outlets to make money on your tracks. It is a tough industry and even harder for an independent artist. This book helps you weave your way through the muddy waters and protect your artistic creations. From traditional media and public relations to booking gigs and using social media to maximize your returns, this book is a must have no matter what your position within the music industry. The author is an award nominated marketing guru with a primary focus on the independent music artist. Although he has consulted and worked with some of the industries top revenue generators for decades, this information will help you grow and generate an increased fan base. This book will provide you with valuable insight and information from an award nominated marketing executive who has worked with some of the industries top entertainers ranging from Reba, U2 through to the Rolling Stones, INXS and Metallica. The author has met world leaders and been responsible for parts of international business summits. Learn about all aspects of the business and through your purchase of this book you will also help emerging artists gain a foot in the door of the industry. You will also have contact with the author through your purchase to help you with your career. This is a must have resource not only for musicians but also, promoters, talent buyers, sound engineers, producers and anyone else wanting to break into the industry. As an added bonus, there are contracts and agreements that would cost hundreds if not thousands of dollars to have drawn up by your lawyers.