Making Innovation Last: Volume 1: Sustainable Strategies for Long Term Growth
Autor Hubert GATIGNON, David Gotteland, Christophe Haonen Limba Engleză Hardback – 2 noi 2015
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Specificații
ISBN-13: 9781137560964
ISBN-10: 1137560967
Pagini: 280
Ilustrații: XVII, 255 p.
Dimensiuni: 140 x 216 x 18 mm
Greutate: 0.47 kg
Ediția:1st ed. 2016
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
ISBN-10: 1137560967
Pagini: 280
Ilustrații: XVII, 255 p.
Dimensiuni: 140 x 216 x 18 mm
Greutate: 0.47 kg
Ediția:1st ed. 2016
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
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Notă biografică
Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration at INSEAD. His research interests involve the marketing of innovations, marketing strategy and statistical analysis of management data. ISI web of knowledge identifies Hubert Gatignon as a Highly Cited Researcher and he is the recipient of the 2014 EMAC Distinguished Marketing Scholar Award. Dr. Gatignon is an Associate Editor of JMR and he serves on the editorial boards of several leading marketing journals.
David Gotteland is Professor of Marketing at Grenoble Ecole de Management, France and has been visiting Scholar at INSEAD. His research interests include innovation strategies and the strategic orientation of firms. He has served as both the Head of and the Scientific Advisor of the Marketing Department at Grenoble Ecole de Management.
Christophe Haon is Professor of Marketing at Grenoble Ecole de Management, France. He is interested in marketing strategy and especiallyin new product and service development. He is currently the Scientific Advisor of the Marketing Department and the Leader of the Marketing Research Team at Grenoble Ecole de Management.
David Gotteland is Professor of Marketing at Grenoble Ecole de Management, France and has been visiting Scholar at INSEAD. His research interests include innovation strategies and the strategic orientation of firms. He has served as both the Head of and the Scientific Advisor of the Marketing Department at Grenoble Ecole de Management.
Christophe Haon is Professor of Marketing at Grenoble Ecole de Management, France. He is interested in marketing strategy and especiallyin new product and service development. He is currently the Scientific Advisor of the Marketing Department and the Leader of the Marketing Research Team at Grenoble Ecole de Management.