Cantitate/Preț
Produs

Making Posters

Autor Scott Laserow, Natalia Delgado
en Limba Engleză Paperback – 2 sep 2020
Posters have the power to influence and inform - so how does a designer hone their creations to have the impact they need?With a special focus on conceptualization, internationally-acclaimed and award-winning designers Natalia Delgado and Scott Laserow takes you though planning, analyzing and creating posters that stop viewers in their tracks. Classic and contemporary examples from around the world show you what can be achieved at the cutting-edge of the medium - from protest and propaganda posters, through pop culture and Swiss style, to animated and interactive designs.Whether you need to promote the next president, advertise a brand or create awareness of a health crisis, Making Posters gives you the critical and practical skills to excel in one of the most widely seen forms of graphic design and make sure your work stands out from the crowd.
Citește tot Restrânge

Preț: 20635 lei

Preț vechi: 23612 lei
-13% Nou

Puncte Express: 310

Preț estimativ în valută:
3949 4153$ 3289£

Carte disponibilă

Livrare economică 14-28 decembrie
Livrare express 30 noiembrie-06 decembrie pentru 7663 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781350090156
ISBN-10: 1350090158
Pagini: 240
Ilustrații: 400 colour illus
Dimensiuni: 210 x 270 x 16 mm
Greutate: 0.84 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom

Caracteristici

Integration of interactive and animated posters in both the book (how to plan and execute them) and examples included on a companion website mirror the actual teaching and practice of this area of design. The companion website also includes downloadable exercises and discussion questions for use in teaching

Notă biografică

Natalia Delgado is a designer, strategist and educator with more than 15 years of experience in her field. She is an internationally acclaimed speaker and workshop instructor and currently teaches at CETYS University, Mexico. Her work has been showcased in over 100 locations across the world. Scott Laserow is a Professor of Graphic Design at Temple University, Tyler School of Art, USA. He has been designing posters since 2004 and has won over 80 prestigious national and international awards, featured in 70 publications, and included in over 50 exhibitions in 16 countries. He is the principal at Zc Creative, a full-service design studio since 1992.

Cuprins

· Introduction· Chapter 1: What is a Poster?o Theoretical descriptiono Historic timeline · Chapter 2: Conceptualizingo Research o Brainstormingo Know your messageo Know your audience· Chapter 3: Grabbing Attentiono Disruptiono Engaging the audienceo Scale, color & contrast · Chapter 4: Executiono Image-makingo Hierarchyo Type as imageo Composition­o Aesthetico Making mistakes · Chapter 5: Poster that Tell Storieso Creating your storyo Structuring your storyo Telling your story with typeo Telling your story with coloro Telling your story with multiple narrativeso Telling your story with a single image narrative · Chapter 6: Poster Typeso Posters that entertaino Posters that persuadeo Posters that promoteo Posters that seduceo Posters that sell · Chapter 7: The Transformation of the Postero Animated posterso Interactive posters for the screeno New materials and techniqueso The future of the poster · Bibliography· Index· Glossary