Making Posters
Autor Scott Laserow, Natalia Delgadoen Limba Engleză Paperback – 2 sep 2020
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Specificații
ISBN-13: 9781350090156
ISBN-10: 1350090158
Pagini: 240
Ilustrații: 400 colour illus
Dimensiuni: 210 x 270 x 16 mm
Greutate: 0.84 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom
ISBN-10: 1350090158
Pagini: 240
Ilustrații: 400 colour illus
Dimensiuni: 210 x 270 x 16 mm
Greutate: 0.84 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom
Caracteristici
Integration of interactive and animated posters in both the book (how to plan and execute them) and examples included on a companion website mirror the actual teaching and practice of this area of design. The companion website also includes downloadable exercises and discussion questions for use in teaching
Notă biografică
Natalia Delgado is a designer, strategist and educator with more than 15 years of experience in her field. She is an internationally acclaimed speaker and workshop instructor and currently teaches at CETYS University, Mexico. Her work has been showcased in over 100 locations across the world. Scott Laserow is a Professor of Graphic Design at Temple University, Tyler School of Art, USA. He has been designing posters since 2004 and has won over 80 prestigious national and international awards, featured in 70 publications, and included in over 50 exhibitions in 16 countries. He is the principal at Zc Creative, a full-service design studio since 1992.
Cuprins
· Introduction· Chapter 1: What is a Poster?o Theoretical descriptiono Historic timeline · Chapter 2: Conceptualizingo Research o Brainstormingo Know your messageo Know your audience· Chapter 3: Grabbing Attentiono Disruptiono Engaging the audienceo Scale, color & contrast · Chapter 4: Executiono Image-makingo Hierarchyo Type as imageo Compositiono Aesthetico Making mistakes · Chapter 5: Poster that Tell Storieso Creating your storyo Structuring your storyo Telling your story with typeo Telling your story with coloro Telling your story with multiple narrativeso Telling your story with a single image narrative · Chapter 6: Poster Typeso Posters that entertaino Posters that persuadeo Posters that promoteo Posters that seduceo Posters that sell · Chapter 7: The Transformation of the Postero Animated posterso Interactive posters for the screeno New materials and techniqueso The future of the poster · Bibliography· Index· Glossary