The Internet has revolutionized the way people communicate and do business. It has even affected how people fundraise and seek investors. This introduction to crowdfunding explains how innovative entrepreneurs are using the power of collective groups to drum up interest in and fund their products and services. Readers receive a stimulating and highly practical overview of how different crowdfunding sites work, which site may be best for their project, the kind of work involved in becoming a crowdfunding success, and what they can realistically expect from a crowdfunding experience.