Student workbook to accompany online course at FashionStylistInstitute.com - Image consulting has always been an informal passion for many men and women the world over. As a profession it was formalized in 1983 with the founding of the Association of Image Consultants International (AICI). Today it is a respected profession and a career choice for many since it offers relatively easy entry with minimal start-up financial investment. But, of course, like any profession, you need training. This book is one of many guides Gillian Armour has published to train aspiring image, style and fashion consultants and to provide continuing education for established consultants. This book is not a menswear guide. It is a guide to the methods of consulting with the male client and is written specifically for fashion consultants. The guidelines in this book take the consultant through the ten steps of a male image makeover. The method is based on the transformative steps I take my clients through. I have added information about male style personas to give you an understanding of the "image" and look that relates to the most popular for men. In the final chapter of this book you will find dress guidelines relating to occasion dressing (date, interview etc.) along with a guide to fashion terminology for men's clothing (pick stitching, collar bar, tie tack etc.). By the end of this book, the reader will be able to process an image consultation with a male client and provide solid fashion and style guidance to that client. She/he will also understand the variations in body shapes and style personas to better guide her clients sartorial choices. I also include a section on additional services you can provide your clients, from the art of grooming to sock, tie, and shoe shopping