Learn how to reshape and reposition your company to meet tougher challenges and competitors, when to confront and when to retreat, how to assess risk and opportunity and how to move to seize opportunities and knock-out the competition.Real-life case-studies and examples throughout the text. Extensive appendix of practical guidelines, numerous management tools and usable checklists.As the challenges facing you become tougher, the key to survival and success is to learn how to reshape and reposition your company. Norton Paley s new book sets out clear strategies for re-defining your company s strengths and wrong-footing your competitors. Using real-life case-studies and examples, he shows you how to assess risks and seize opportunities and most critical of all how to knock out the competition."