You can spend years learning on the job, reading books, attending conferences, seminars, and workshops (like I did) to acquire an understanding of what it takes to be a great manager or - you can read this book. It presents the basic, universal rules of good management in a "10 X 10" format that is easy to read and comprehend. This book covers ten essential management concepts and lists the ten most important details successful managers should know to master each of those concepts. It contains a wealth of theoretical information, along with practical guidance and specific ideas that can be applied to real world everyday management situations. This book is an indispensible guide for new managers and a handy reference for more experienced managers.