Management Aesthetics: Kitsch and Modern Organisations: Humanistic Management
Editat de Michał Szostaken Limba Engleză Hardback – 18 noi 2024
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Specificații
ISBN-13: 9781032823300
ISBN-10: 1032823305
Pagini: 302
Ilustrații: 16
Dimensiuni: 152 x 229 mm
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Humanistic Management
Locul publicării:Oxford, United Kingdom
ISBN-10: 1032823305
Pagini: 302
Ilustrații: 16
Dimensiuni: 152 x 229 mm
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Humanistic Management
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
Introduction 1. From kitsch phenomenon, through kitsch experience, to kitschy management and management of kitsch 2. Kitsch in organisational culture: challenges and opportunities in the work environment 3. Kitsch in organisational governance: management through simplified edicts and superficial interpretations in religious fatwas 4. Kitsch in HRM: the role of communication in managing generational diversity in an organization 5. Kitsch in managerial language: rhetorical manifestations of kitsch in scholarly writing 6. Kitsch in marketing: merchandising and promotional activities in the retail sphere 7. Kitch in advertising: a field of post-modern market communication battle 8. Kitsch in brand management: impact of aesthetic truth and false in advertising strategies 9. Kitsch in entrepreneurship: meal kits, taste and the art of socio-economic enterprise 10 Kitsch in decision-making: financial destabilisation of joint-stock companies by boards of directors 11. Kitsch in new technologies management: design practices and user experiences 12. Kitsch in city space management: beauty and functionality of public space 13. Kitsch in social media: self-optimisation gurus on Instagram Conclusion: determinants and functions, carriers and propagators of managerial and organisational kitsch
Notă biografică
Michał Szostak is Associate Professor (PhD, Dr. habil.) of Management and Vice Rector for Scientific Research and Head of the Institute for Management Research at Collegium Civitas in Warsaw, Poland. He conducts interdisciplinary research in the intersection of management, art, and aesthetics, the results of which are published in international publishing houses and journals. He is a graduate of doctoral studies (management) and master’s studies (management and marketing). He conducts teaching activities in finance, management aesthetics, humanistic management, and art marketing.
Descriere
This edited collection presents the complex theory of kitsch from aesthetic and artistic points of view, transposed into managerial and organisational fields.