Management and Business Research
Autor Mark Easterby-Smith, Lena J. Jaspersen, Richard Thorpe, Danat Valizadeen Limba Engleză Paperback – 28 apr 2021
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
- MCQs
- Video content
- Templates and data sets
- Glossary flashcards
- Additional case studies
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Specificații
ISBN-10: 1529734517
Pagini: 496
Dimensiuni: 189 x 246 x 25 mm
Greutate: 0.88 kg
Ediția:Seventh Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
Recenzii
Management and Business Research has been central in forming the methodologies applied throughout my doctoral research. It has exceeded all expectations I held for a Research Methods book, providing deep, holistic understandings of multiple methods rather than simply mapping out methodologies that currently exist. Throughout the current pandemic that has demanded dramatic shifts in methodologies and revisiting the book has facilitated a confident and successful transition to alternative methodologies. It has gone beyond enabling an awareness of the diversity of methods available to researchers to provide clear and extensive explanations of these, which can be effectively mobilised within my research.
I find the book very useful in guiding my qualitative investigation in the finance and accounting sector for completing my MSc. The book provides overarching understanding on scientific research and practical guidance for conducting business research. The information provided is up-to-date and engaging. This is definitely a resourceful must-read for students planning their master thesis.
This is a user-friendly book for undergraduate students majoring in management and business. The book is very interactive, and the online resources are sufficient. Notes and definitions in the margins of the book make the reading much easier. This is essential for writing my final dissertation.
As an undergraduate student, I found this book applicable to planning and conducting any social science research project. Concepts are explained clearly but concisely, and examples are relevant and thought-provoking. The chapter on machine learning is especially useful since it explains an important topic not yet covered in most research methods textbooks.
This book provides reliable and ample knowledge for management students of all levels. The guidance on literature review, philosophical standing, research design, data analysis and writing-up is offered in great detail. The example and exercise sections provide teaching staff with adequate materials to deliver in class.
The writers effortlessly connect with the reader offering clear direction. I cannot recall when I have felt so engaged in a textbook. It feels more like a conversation and the reader gets a real sense that the writers not only thoroughly know their subject but also are able to convey that knowledge with an ease and simplicity that engages and enthralls in equal measure.
[…] Would I recommend this book? Absolutely!
Cuprins
Chapter 2 REVIEWING THE LITERATURE
Chapter 3 THE PHILOSOPHY OF MANAGEMENT AND BUSINESS RESEARCH
Chapter 4 DESIGNING MANAGEMENT AND BUSINESS RESEARCH
Chapter 5 THE ETHICAL RESEARCHER
Chapter 6 CRAFTING QUALITATIVE DATA THROUGH LANGUAGE AND TEXT
Chapter 7 CRAFTING QUALITATIVE DATA THROUGH OBSERVATION AND PARTICIPATORY RESEARCH
Chapter 8 FRAMING AND INTERPRETING QUALITATIVE DATA
Chapter 9 CRAFTING QUANTITATIVE DATA
Chapter 10 STATISTICAL ANALYSIS OF QUANTITATIVE DATA
Chapter 11 APPLICATION OF MACHINE LEARNING IN QUANTITATIVE RESEARCH
Chapter 12 WRITING MANAGEMENT AND BUSINESS RESEARCH
Notă biografică
Mark Easterby-Smith passed away in 2020. He was an Emeritus Professor at the University of Lancaster. His field was organizational learning. He had a first degree in Engineering Science and a PhD in Organizational Behaviour from Durham University and was an active researcher for over 30 years with primary interests in methodology and learning processes. He carried out evaluation studies in many European companies, and led research projects on management development, organizational learning, dynamic capabilities and knowledge transfer across international organizations in the UK, India and China.
Mark published numerous academic papers and over ten books including: Auditing Management Development (Gower, 1980); The Challenge to Western Management Development (Routledge, 1989); Evaluation of Management Education, Training and Development (Gower, 1994); Organizational Learning and the Learning Organization (Sage, 1998); The Handbook of Organizational Learning and Knowledge Management, 2nd edn (Wiley, 2011).
At Lancaster he was, variously, Director of the School¿s Doctoral Programme, Director of the Graduate Management School and Head of Department. Externally he spent several years as a visiting faculty member on the International Teachers¿ Programme, acting as Director when it was held at the London Business School in 1984. During the early 1990s he was national co-ordinator of the Management Teaching Fellowship Scheme funded by the UK¿s Economic and Social Research Council (ESRC), which was responsible for training 180 new faculty members across UK management schools. He was a former member of the ESRC Post-graduate Training Board and was President of the British Academy of Management in 2006 and Dean of Fellows in 2008.