Management Communication: A Case-Analysis Approach: International Edition
Autor James S O'Rourkeen Limba Engleză Paperback – 19 mar 2009
Strategic communication methods that support the development of ethical and effective managers at all levels of business.
For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
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Specificații
ISBN-13: 9780135096376
ISBN-10: 0135096375
Pagini: 448
Dimensiuni: 178 x 235 mm
Greutate: 0.73 kg
Ediția:4Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
ISBN-10: 0135096375
Pagini: 448
Dimensiuni: 178 x 235 mm
Greutate: 0.73 kg
Ediția:4Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
Cuprins
O’Rourke, Management Communication 4e TOC
Chapter 1: Management Communication in Transition
Chapter 2: Communication and Strategy
Chapter 3: Communication Ethics
Chapter 4: Speaking
Chapter 5: Writing
Chapter 6: Persuasion
Chapter 7: Technology
Chapter 8: Listening and Feedback
Chapter 9: Nonverbal Communication
Chapter 10: Intercultural and International Communication
Chapter 11: Conflict Management
Chapter 12: Business Meetings
Chapter 13: Meeting the Media
Appendix A: Analyzing a Case Study
Appendix B: Writing a Case Study
Appendix C: Sample Business Letter
Appendix D: Sample Business Memo
Appendix E: Sample Strategy Memo
Appendix F: Documentation
Appendix G: Media Relations for Business Professionals
Appendix H: Sample Press Release
Chapter 1: Management Communication in Transition
Chapter 2: Communication and Strategy
Chapter 3: Communication Ethics
Chapter 4: Speaking
Chapter 5: Writing
Chapter 6: Persuasion
Chapter 7: Technology
Chapter 8: Listening and Feedback
Chapter 9: Nonverbal Communication
Chapter 10: Intercultural and International Communication
Chapter 11: Conflict Management
Chapter 12: Business Meetings
Chapter 13: Meeting the Media
Appendix A: Analyzing a Case Study
Appendix B: Writing a Case Study
Appendix C: Sample Business Letter
Appendix D: Sample Business Memo
Appendix E: Sample Strategy Memo
Appendix F: Documentation
Appendix G: Media Relations for Business Professionals
Appendix H: Sample Press Release
Caracteristici
For managerial communication courses.
Strategic communication methods that support the development of ethical and effective managers at all levels of business.
For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
Strategic Approach: All communication processes in today’s successful businesses are fully integrated. By teaching with the understanding that what is communicated to one audience will affect the business as whole, instructors help students grasp the “big picture.”
Organizational Focus: Individual pieces of the communication process (i.e. writing, speaking, listening, etc.) are discussed in terms of how they affect for-profit businesses and business objectives. Students are actively participating in the learning process via case studies and role-playing exercises that place them in scenarios they are likely to encounter in the real world.
Journalistic Writing Style: The easy to read style of this text makes it an engaging introduction to the study and practice of managerial communication. The use of anecdotes and examples helps make the material more lively and relevant to actual business settings.
Comprehensive Coverage on Interpersonal Communication Skills & Ethics: This book contains separate chapters on Listening and Feedback, Nonverbal Communication, Intercultural and International Communication, and Managing Conflict. It is also the only book on the market that has an entire chapter devoted to Ethics, providing students with a unique and in-depth primer for many possible situations.
Case Study Approach: Case studies close each chapter and give students the opportunity to examine issues that real managers face in the business world and explore how they would respond to similar situations.
NEW! Additional Sections: Expanding upon the success of previous editions, this new edition adds an additional chapter and updated case studies.
--Taco Bell: How Do We Know Its Safe to Eat?
--Facebook Beacon: Cool Feature or an Invasion of Privacy?
--Kraft Foods, Inc.: The Cost of Advertising on Children’s Waistlines
--CitiGroup: Restoring Ethics and Image Before Growth
Strategic communication methods that support the development of ethical and effective managers at all levels of business.
For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
Strategic Approach: All communication processes in today’s successful businesses are fully integrated. By teaching with the understanding that what is communicated to one audience will affect the business as whole, instructors help students grasp the “big picture.”
Organizational Focus: Individual pieces of the communication process (i.e. writing, speaking, listening, etc.) are discussed in terms of how they affect for-profit businesses and business objectives. Students are actively participating in the learning process via case studies and role-playing exercises that place them in scenarios they are likely to encounter in the real world.
Journalistic Writing Style: The easy to read style of this text makes it an engaging introduction to the study and practice of managerial communication. The use of anecdotes and examples helps make the material more lively and relevant to actual business settings.
Comprehensive Coverage on Interpersonal Communication Skills & Ethics: This book contains separate chapters on Listening and Feedback, Nonverbal Communication, Intercultural and International Communication, and Managing Conflict. It is also the only book on the market that has an entire chapter devoted to Ethics, providing students with a unique and in-depth primer for many possible situations.
Case Study Approach: Case studies close each chapter and give students the opportunity to examine issues that real managers face in the business world and explore how they would respond to similar situations.
NEW! Additional Sections: Expanding upon the success of previous editions, this new edition adds an additional chapter and updated case studies.
- A new chapter on Persuasion has been added, explaining the science behind the art of influencing others.
- New case studies have been added on:
--Taco Bell: How Do We Know Its Safe to Eat?
--Facebook Beacon: Cool Feature or an Invasion of Privacy?
--Kraft Foods, Inc.: The Cost of Advertising on Children’s Waistlines
--CitiGroup: Restoring Ethics and Image Before Growth
Caracteristici noi
NEW! Additional Sections: Expanding upon the success of previous editions, this new edition adds an additional chapter and updated case studies.
--Taco Bell: How Do We Know Its Safe to Eat?
--Facebook Beacon: Cool Feature or an Invasion of Privacy?
--Kraft Foods, Inc.: The Cost of Advertising on Children’s Waistlines
--CitiGroup: Restoring Ethics and Image Before Growth
- A new chapter on Persuasion has been added, explaining the science behind the art of influencing others.
- New case studies have been added on:
--Taco Bell: How Do We Know Its Safe to Eat?
--Facebook Beacon: Cool Feature or an Invasion of Privacy?
--Kraft Foods, Inc.: The Cost of Advertising on Children’s Waistlines
--CitiGroup: Restoring Ethics and Image Before Growth