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Management Decision Making: Spreadsheet Modeling, Analysis and Application

Autor George E. Monahan
en Limba Engleză Hardback – 16 aug 2000
Management Decision Making is a spreadsheet-based introduction to the tools and techniques of modern managerial decision making. The author shows how to formulate models in Microsoft Excel that can be used to analyse complex problems taken from all the functional areas of management, including finance, marketing, operations, and human resources. A broad range of analytical methods is discussed, including linear programming, integer linear programming, decision analysis, decision trees, queues, and Monte Carlo simulation. The book is aimed at students of business, economics and engineering, including those taking MBA courses. It will also be of great interest to business managers who want to learn more about practical spreadsheet modeling.
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Specificații

ISBN-13: 9781108835022
ISBN-10: 1108835023
Dimensiuni: 203 x 254 x 40 mm
Greutate: 1.72 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom

Cuprins

1. The science of managerial decision making; Part I. Decision Making Using Deterministic Models: 2. Introduction to linear programming models; 3. Developing model formulation skills; 4. More advanced linear decision problems; 5. Output analysis I: small changes; 6. Output analysis II: large changes; 7. Integer linear programs; Part II. Decision Making Under Uncertainty: 8. Introduction to probability models; 9. Decision making under uncertainty; 10. Decision trees; 11. Management of congested service systems; 12. Monte Carlo simulation; Appendix. An Excel primer.

Descriere

A spreadsheet-based introduction to the tools and techniques of modern managerial decision making.