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Management Mistakes and Successes, 10e

Autor RF Hartley
en Limba Engleză Paperback – 14 oct 2010
Hartley's casebook is rich in content with easy to read case studies that are well suited for business professionals. They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.
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Specificații

ISBN-13: 9780470530528
ISBN-10: 0470530529
Pagini: 400
Dimensiuni: 166 x 232 x 21 mm
Greutate: 0.44 kg
Ediția:10th Edition
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Business Professionals, Students and Lecturers

Cuprins


Descriere

Hartley's casebook is rich in content with easy to read case studies that are well suited for business professionals. They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts.