Management of Business for CAPE® Unit 2: Volume 2
Autor Peter Stimpsonen Limba Engleză Paperback – 31 oct 2007
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Specificații
ISBN-13: 9780521713856
ISBN-10: 0521713854
Pagini: 217
Dimensiuni: 219 x 277 x 14 mm
Greutate: 0.64 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom
ISBN-10: 0521713854
Pagini: 217
Dimensiuni: 219 x 277 x 14 mm
Greutate: 0.64 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom
Cuprins
UNIT 2: Applications in management: Major decisions in production and factors involved in production, Dimensions of and strategies for production planning, Quality - dimensions of and methods of improving it, Total quality management, Productivity, Marketing - the concept of marketing and the roles of marketing in society, Marketing management, Marketing research, Principles of segmentation, Product management, Pricing strategy, Distribution strategy, Promotion strategy, Consumer behaviour, The nature, characteristics and challenges of entrepreneurship, Skills required for small business mangement, Micro-and macro-environmental factors which affect small businesses, Assistance for small businesses.
Descriere
A range of resources for CAPE has been specially developed to meet the requirements of the CAPE syllabus.