Management of Retail Buying

Autor C Cash

en Limba Engleză Paperback – 9 aug 2005

The global economy has opened up huge new opportunities for growth and product availability. That's where the retail buyer comes in. In Management of Retail Buying, Cash, Thomas, Wingate and Friedlander discuss what buyers go through to make their decisions, from thousands of possibilities, about what to put on store racks and shelves.

This text is appropriate for students in Retail Management or Fashion Merchandising programs, for courses in Retail Buying.

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Specificații

ISBN-13: 9780471723257
ISBN-10: 0471723258
Pagini: 288
Dimensiuni: 190 x 236 x 15 mm
Greutate: 0.51 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Students in Retail Management or Fashion Merchandising programs, for the course in Retail Buying. Retail Buying is taught in university (marketing, business, or family and consumer science departments), community college (business or family and consumer science departments), and proprietary school programs (fashion merchandising or design departments). Also, professionals in the retail business for updated information on retail buying.

Notă biografică

Descriere

Retail buying covers broad areas such as organization of retail establishments, distribution, roles of buying groups, planning and control, choosing vendors, negotiation, pricing, and selling of goods and services to the consumer.

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