Management Research Methods
Autor Phyllis Tharenou, Ross Donohue, Brian Cooperen Limba Engleză Paperback – 13 mai 2007
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Specificații
ISBN-13: 9780521694285
ISBN-10: 0521694280
Pagini: 350
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.55 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Melbourne, Australia
ISBN-10: 0521694280
Pagini: 350
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.55 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Melbourne, Australia
Cuprins
Preface; 1. The research process; 2. Experimental and quasi-experimental designs; 3. Correlation field study (survey) designs; 4. Case study research design; 5. Action research designs; 6. Asking questions: Questionnaires and interviews; 7. Documentation and observation; 8. Reliability and validity; 9. Scale development; 10. Quantitative data: data set-up and initial analysis; 11. Quantitative data: multivariate data analysis for answering research questions and hypothesis testing; 12. Content/textual data analysis; 13. Writing up a quantitative or qualitative project; 14. Ethical issues and conduct in the practice of research.
Recenzii
'It does just what it says on the cover …' The Times Higher Education Supplement
Notă biografică
Descriere
This text, first published in 2007, provides readers with a comprehensive understanding of management research processes.