Studies show that a great many employees do not know their organization s goals, understand its challenges, or discuss these subjects with their management or fellow workers. This is because, although managers have learned how to do a great many things, including engineer, manufacture, plan, market, and sell, they have not learned how to manage the effective sharing of basic information with their employees.
To address this widespread flaw in organizational communication, "Management s Last Frontier: A Communications System to Focus and Sustain a Culture of Achievement "presents a revolutionary internal communications system, called Synchronous Communications Management (SCM), that enables organizations to manage the flow of information to, from, and among employees and management. SCM is the quintessential tool for planning, organizing, coordinating, measuring, and monitoring the flow of the right information to the right audience, at the right time, and through the right channels.
The text is appropriate for a variety of college courses including those in management, personnel and human resources, organizational behavior, organizational communications, and public relations and its inclusion in the curriculum will teach students how to manage the flow of information in organizations.
"Management s Last Frontier" does notmerely elaborate a theory; rather, it details how SCM has already been applied at a variety of organizations, what it accomplished, and how it can be copied. The great majority of organizations try to communicate with employees as a whole; however, employees and management have varying job responsibilities, and their information needs vary accordingly. Therefore, SCM identifies key audiences in an organization and shows how to tailor the communications process for each one, and how to measure the effectiveness of that communication.
The book also discusses a three-pronged change management process in which an organization s strategic plan, culture management, and communications plan are brought together to create and sustain a culture of achievement. Examples, surveys, and bottom-line results are included to show the effectiveness of the program."