Cantitate/Preț
Produs

Managerial Economics 9th Edition, International Ad aptation

Autor WF Samuelson
en Limba Engleză Paperback – 24 feb 2022

Managerial Economics introduces undergraduates, MBAs, and executives to the complex decision problems today’s managers face, providing the knowledge and analytical skills required to make informed decisions and prosper in the modern business environment. Going beyond the traditional academic approach to teaching economic analysis, this comprehensive textbook describes how practicing managers use various economic methods in the real world. Each chapter opens with a central managerial problem—challenging readers to consider and evaluate possible choices—and concludes by reviewing and analyzing the decision through the lens of the concepts introduced in the chapter. 

Extensively updated throughout, this International Adaptation makes use of new central managerial problems and case studies from across the world to discuss the foundational principles of managerial economics, illustrate key concepts, and strengthen students' critical thinking skills. Favoring practical skills development over complicated theoretical discussion, the book includes mini-problems and spreadsheet problems that reinforce students' quantitative understanding without overwhelming them with an excessive amount of mathematics. 

Read less

Citește tot Restrânge

Preț: 37530 lei

Preț vechi: 46913 lei
-20% Nou

Puncte Express: 563

Preț estimativ în valută:
7183 7466$ 5950£

Carte disponibilă

Livrare economică 15-29 ianuarie 25
Livrare express 31 decembrie 24 - 04 ianuarie 25 pentru 6170 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781119760900
ISBN-10: 1119760909
Pagini: 576
Dimensiuni: 207 x 265 x 29 mm
Greutate: 1.35 kg
Ediția:9th Edition, International Adaptation
Editura: Wiley
Locul publicării:Hoboken, United States

Cuprins

CHAPTER 1 Introduction to Economic Decision Making CHAPTER 2 Optimal Decisions Using Marginal Analysis CHAPTER 3 Demand Analysis and Optimal Pricing CHAPTER 4 Estimating and Forecasting Demand CHAPTER 5 Production CHAPTER 6 Cost Analysis CHAPTER 7 Perfect Competition CHAPTER 8 Monopoly CHAPTER 9 Oligopoly CHAPTER 10 Game Theory and Competitive Strategy CHAPTER 11 Regulation, Public Goods, and Benefit-Cost Analysis CHAPTER 12 The Economics of Non-Profit Organizations CHAPTER 13 Decision Making under Uncertainty CHAPTER 14 The Value of Information CHAPTER 15 Asymmetric Information and Organizational Design CHAPTER 16 Bargaining and Negotiation CHAPTER 17 Linear Programming Index