Managerial Economics and Strategy, Global Edition
Autor James Brander, Jeffrey Perloffen Limba Engleză Paperback – 19 apr 2018
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Specificații
ISBN-13: 9781292159140
ISBN-10: 1292159146
Pagini: 704
Dimensiuni: 205 x 255 x 30 mm
Greutate: 1.28 kg
Ediția:2 ed
Editura: Pearson Education
ISBN-10: 1292159146
Pagini: 704
Dimensiuni: 205 x 255 x 30 mm
Greutate: 1.28 kg
Ediția:2 ed
Editura: Pearson Education
Cuprins
1. Introduction
2. Supply and Demand
3. Empirical Methods for Demand Analysis
4. Consumer Choice
5. Production
6. Costs
7. Firm Organization and Market Structure
8. Competitive Firms and Markets
9. Monopoly
10. Pricing with Market Power
11. Oligopoly and Monopolistic Competition
12. Game Theory and Business Strategy
13. Strategies over Time
14. Managerial Decision Making Under Uncertainty
15. Asymmetric Information
16. Government and Business
17. Global Business
Answers to Selected Questions
Definitions
References
Sources for Managerial Problems, Mini-Cases, and Managerial Implications
Index
Credits
2. Supply and Demand
3. Empirical Methods for Demand Analysis
4. Consumer Choice
5. Production
6. Costs
7. Firm Organization and Market Structure
8. Competitive Firms and Markets
9. Monopoly
10. Pricing with Market Power
11. Oligopoly and Monopolistic Competition
12. Game Theory and Business Strategy
13. Strategies over Time
14. Managerial Decision Making Under Uncertainty
15. Asymmetric Information
16. Government and Business
17. Global Business
Answers to Selected Questions
Definitions
References
Sources for Managerial Problems, Mini-Cases, and Managerial Implications
Index
Credits