Managerial Economics for Decision Making

en Limba Engleză Paperback – 12 mar 2003

Managerial Economics for Decision Making is designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.

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Specificații

ISBN-13: 9780333961117
ISBN-10: 0333961110
Pagini: 360
Dimensiuni: 189 x 246 x 19 mm
Greutate: 0.69 kg
Ediția:2003
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom

Caracteristici

Written in a friendly and engaging style with ample use of examples to help students to apply the theory to the real-world

Notă biografică

JOHN ADAMS is Professor of Economics, School of Accounting and Economics at Napier University, Edinburgh, Scotland.LINDA JULEFF is Senior Lecturer in Economics, School of Accounting and Economics at at Napier University, Edinburgh, Scotland.

Cuprins

Business Objectives The Economic Environment Demand Estimation and Forecasting Cost Concepts and Cost Estimation Techniques Pricing in Theory and Practice Non-Price Competition Investment Decisions and Capital Constraints Traditional versus DCF Method of Investment Appraisal Risk and Uncertainty in Investment Appraisal Investment Decisions in the Public Sector Case Study Siting a Processing Plant Managerial Decisions and the Firm's Competitive Strategy.

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