If you have considered creating a start-up, or if you have a start-up and need advice on how to manage it to achieve the greatest success, this is the book for you. It is a collection of author and CEO of 1871, Howard A Tullmans straightforward, plain-spoken principles. These ideologies are crucial to hiring and managing a new start-up today in almost any technology-driven marketplace. Learn from the years of experience and success that Tullman shares in this book. Howard Tullman has successfully founded over a dozen high-tech businesses in his 50 year career. He has also created more than $1 billion in investor value as well as thousands of new jobs. He is currently the CEO of 1871 in Chicago where digital start-ups get their start.