In their book, Managing America's Small Communities, David Folz and P. Edward French examine the relevant trends, executive behavior, service quality, and service performance measurement in small communities. The theme is the value added to small communities that evidence professionalism in administration. Professional managers base service strategies on needs rather than demands, emphasize long-term community interests, promote equality, and advance citizen participation. The findings show that city managers are more extensively engaged than mayors in governmental process decisions and help to advance the level of service quality in small communities.