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Managing and Marketing Technology de David Ford

Managing and Marketing Technology

Autor David Ford, Mike Saren, Michael Saren
en Limba Engleză Paperback – 28 feb 2001
Proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities.
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Specificații

ISBN-13: 9781861525949
ISBN-10: 186152594X
Pagini: 256
Dimensiuni: 189 x 246 x 15 mm
Greutate: 0.49 kg
Editura: Cengage Learning
Locul publicării:United Kingdom

Notă biografică

David Ford, Professor of Marketing, University of Bath

Cuprins

1. The Technology Problem 2. What do Companies do about Technology? 3. First Steps in Technology Strategy 4. The Technology Audit as a Basis for Technology Strategy 5. Technology Acquisition - Opportunities and Threats 6. The Technology Acquisition Task 7. Technology Exploitation: Problems and Analysis 8. The Technology Exploitation Task 9. The Special Case of External Exploitation 10. The Management of Technology 11. Technology Auditing: An Example of Application and Implementation Conclusions References

Recenzii

1. The Technology Problem 2. What do Companies do about Technology? 3. First Steps in Technology Strategy 4. The Technology Audit as a Basis for Technology Strategy 5. Technology Acquisition - Opportunities and Threats 6. The Technology Acquisition Task 7. Technology Exploitation: Problems and Analysis 8. The Technology Exploitation Task 9. The Special Case of External Exploitation 10. The Management of Technology 11. Technology Auditing: An Example of Application and Implementation Conclusions References