Managing Creative People – Lesson in Leadership for the Ideas Economy de G Torr

Managing Creative People – Lesson in Leadership for the Ideas Economy

Autor G Torr

en Limba Engleză Hardback – 3 apr 2008

This is essential reading for everyone involved in creative business, from CEOs frustrated with the unpredictability of creativity to creatives frustrated with the narrow focus of management pragmatism. The creative economy represents a significant slice of contemporary business.

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Specificații

ISBN-13: 9780470726457
ISBN-10: 0470726458
Pagini: 318
Ilustrații: Illustrations
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.6 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

CEOs and creatives, the Advertising community (both agency and client side), MBA students.

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