Managing Hospitality Organizations: Achieving Excellence in the Guest Experience
Autor Robert C. Ford, Michael C. Sturmanen Limba Engleză Paperback – 28 ian 2019
The book breaks hospitality management down into core principles, with each chapter focusing on a specific factor, including strategy, staffing and systems. All of which are supported by practical advice, examples, and Wow! Boxes, which provide evidence of best practice in service-sector organizations, including Walt Disney, Southwest Airlines, and The Four Seasons.
The new edition reflects the latest changes in the service industry and newer developments related to sustainability and technology. There is also an outline of the framework needed to motivate employees to provide exceptional service, and how to create a culture that consistently delivers a top quality customer experience.
The book is supported by online resources for instructors and students, including: Test Bank, PowerPoint slides, an Instructor’s Manual, Multimedia, Exercises and Assignments, Sample Syllabi, Flashcards, and Quizzes.
Ideal reading for undergraduate students on Hospitality Management and Hotel Management courses.
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Specificații
ISBN-13: 9781544321509
ISBN-10: 1544321503
Pagini: 576
Dimensiuni: 203 x 254 x 24 mm
Greutate: 1.3 kg
Ediția:Second Edition
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
ISBN-10: 1544321503
Pagini: 576
Dimensiuni: 203 x 254 x 24 mm
Greutate: 1.3 kg
Ediția:Second Edition
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
Recenzii
“A perfect book for any Hospitality program, excellent instructor support, and a good resource for students.”
“The book is a great addition to both classroom instruction and scholarly literature of the hospitality and service field. It covers various management tactics on service responsibilities, problems, and approaches to solutions. It challenges readers to identify issues associated with the problem and think outside the box to solve problems in the workplace. This is one of the most needed and highest-quality books we have in the field.”
“This detail oriented book not only covers key concepts but utilizes real-life examples to make the content more convincing and validated. It is also a good book for in-class discussions and application practices.”
“A wide-ranging comprehensive text, looking at key contemporary issues in hospitality.”
“We all know how important it is to turn customers into "Raving Fans"—but getting everyone in an organization on board takes thoughtful action. Managing Hospitality Organizations offers fourteen principles of service that prove when you serve your people well, they will pass that service on to your customers. Whether you are a student or a manager on the front lines, if you want to create “Raving Fans”, this book is for you!”
“Although Bob credits me as the ‘Father of Guestology’, he and Mike have developed the concept of Guestology into an entire book that perfectly captures what it means to manage an organization from the guest's point of view. This is an excellent text to learn how to use the management philosophy I and my team pioneered to ensure that in every phase of the business, from the planning and design of new parks and attractions to their everyday operations, all Disney cast members are focused on satisfying and exceeding the Guest's wants, needs, and expectations."
"The second edition of Robert Ford and Michael C. Sturman's excellent text, Managing Hospitality Organizations, is a must read for students pursuing careers in the business of hospitality and the faculty who facilitate their learning. This new edition retains the right mix of theory and practice that students need, call it the art and science of hospitality, while incorporating key changes to how hospitality businesses interact with and satisfy their customers today, including the evolving role of technology in service strategies, systems and staffing and the changing nature of customers themselves. I congratulate the authors on a job well done!"
“The book is a great addition to both classroom instruction and scholarly literature of the hospitality and service field. It covers various management tactics on service responsibilities, problems, and approaches to solutions. It challenges readers to identify issues associated with the problem and think outside the box to solve problems in the workplace. This is one of the most needed and highest-quality books we have in the field.”
“This detail oriented book not only covers key concepts but utilizes real-life examples to make the content more convincing and validated. It is also a good book for in-class discussions and application practices.”
“A wide-ranging comprehensive text, looking at key contemporary issues in hospitality.”
“We all know how important it is to turn customers into "Raving Fans"—but getting everyone in an organization on board takes thoughtful action. Managing Hospitality Organizations offers fourteen principles of service that prove when you serve your people well, they will pass that service on to your customers. Whether you are a student or a manager on the front lines, if you want to create “Raving Fans”, this book is for you!”
“Although Bob credits me as the ‘Father of Guestology’, he and Mike have developed the concept of Guestology into an entire book that perfectly captures what it means to manage an organization from the guest's point of view. This is an excellent text to learn how to use the management philosophy I and my team pioneered to ensure that in every phase of the business, from the planning and design of new parks and attractions to their everyday operations, all Disney cast members are focused on satisfying and exceeding the Guest's wants, needs, and expectations."
"The second edition of Robert Ford and Michael C. Sturman's excellent text, Managing Hospitality Organizations, is a must read for students pursuing careers in the business of hospitality and the faculty who facilitate their learning. This new edition retains the right mix of theory and practice that students need, call it the art and science of hospitality, while incorporating key changes to how hospitality businesses interact with and satisfy their customers today, including the evolving role of technology in service strategies, systems and staffing and the changing nature of customers themselves. I congratulate the authors on a job well done!"
Cuprins
Foreword
Preface
Acknowledgments
About the Authors
Introduction
SECTION I. THE HOSPITALITY SERVICE STRATEGY
1. The Basics of Wow! The Guest Knows Best
Introduction
Guestology: What is it?
The Guest Experience
Guest Expectations
Quality, Value, and Cost Defined
The Importance of Guestology
Lessons Learned
2. Meeting Guest Expectations through Planning
Introduction
Three Generic Strategies
The Hospitality Planning Cycle
Assessing the Environment
Assessing the Organization Itself: The Internal Assessment
Vision and Mission Statements
Developing the Service Strategy
Action Plans
Involving Employees in Planning
The Uncertain Future
Lessons Learned
3. Setting the Scene for the Guest Experience
Introduction
Creating “The Show”
Why is the Environment Important?
A Model: How the Service Environment Affects the Guest
Lessons Learned
4. Developing the Hospitality Culture: Everyone Serves!
Introduction
The Importance of Leaders
The Importance of Culture
Culture as a Competitive Advantage
Beliefs, Values, and Norms
Culture and the Environment
Communicating the Culture
Changing the Culture
Lessons Learned
SECTION II. THE HOSPITALITY SERVICE STAFF
5. Staffing for Service
Introduction
The Many Employees of the Hospitality Industry
The First Step: Study the Job
The Second Step: Recruit a Pool of Qualified Candidates
The Third Step: Select the Best Candidate
The Fourth Step: Hire the Best Applicant
The Fifth Step: Make the New Hire Feel Welcome
The Sixth Step: Turnover—Retaining the Best and Selecting People out of an Organization
Lessons Learned
6. Training and Developing Employees to Serve
Introduction
Employee Training
Developing a Training Program
Types of Training
Training Methods
Challenges and Pitfalls of Training
Employee Development
Lessons Learned
7. Serving with a Smile: Motivating Exceptional Service
Introduction
Motivating Employees
The Needs People Have
The Rewards Managers can Provide
Ways Rewards Can Motivate
How Managers and Leaders Provide the Right Direction
Lessons Learned
8. Involving the Guest: The Co-Creation of Value
Introduction
The Guest Can Help!
Strategies for Involving the Guest
Determining Where Co-Production Makes Sense
One Last Point: Firing the Guest
Lessons Learned
Section III. The Hospitality Service Delivery System
9. Communicating for Service
Introduction
The Challenge of Managing Information
Information and the Service Product
Information and the Service Setting
Information and the Delivery System
Decision Support Systems
The Hospitality Organization as an Information System
Lessons Learned
10. Planning the Service Delivery System
Introduction
Planning and Designing the Service Delivery System
Developing the Service Delivery System
Planning Techniques
Targeting Specific Problem Areas in Service Delivery Systems
Lessons Learned
11. Waiting for Service
Introduction
Capacity and Psychology: Keys to Managing Lines
Queuing Theory: Managing the Reality of the Wait
Managing the Perception of the Wait
Service Value and the Wait
Lessons Learned
12. Measuring and Managing Service Delivery
Introduction
Techniques and Methods for Assessing Service Quality
Measuring Service Quality After the Experience
SERVQUAL
Finding and Using the Technique that Fits
Lessons Learned
13. Fixing Service Failures
Introduction
Service Failures: Types, Where, and Why
The Importance of Fixing Service Failures
Dealing With Service Failures
Recovering From Service Failure
Lessons Learned
14. Service Excellence: Leading the Way to Wow!
Introduction
The Three Ss: Strategy, Staffing, and Systems
Hospitality and the Future
Leading the Way Into the Future
Leading and Managing
It all Begins—and Ends—with the Guest
Lessons Learned
Glossary
Additional Readings
Index
Preface
Acknowledgments
About the Authors
Introduction
SECTION I. THE HOSPITALITY SERVICE STRATEGY
1. The Basics of Wow! The Guest Knows Best
Introduction
Guestology: What is it?
The Guest Experience
Guest Expectations
Quality, Value, and Cost Defined
The Importance of Guestology
Lessons Learned
2. Meeting Guest Expectations through Planning
Introduction
Three Generic Strategies
The Hospitality Planning Cycle
Assessing the Environment
Assessing the Organization Itself: The Internal Assessment
Vision and Mission Statements
Developing the Service Strategy
Action Plans
Involving Employees in Planning
The Uncertain Future
Lessons Learned
3. Setting the Scene for the Guest Experience
Introduction
Creating “The Show”
Why is the Environment Important?
A Model: How the Service Environment Affects the Guest
Lessons Learned
4. Developing the Hospitality Culture: Everyone Serves!
Introduction
The Importance of Leaders
The Importance of Culture
Culture as a Competitive Advantage
Beliefs, Values, and Norms
Culture and the Environment
Communicating the Culture
Changing the Culture
Lessons Learned
SECTION II. THE HOSPITALITY SERVICE STAFF
5. Staffing for Service
Introduction
The Many Employees of the Hospitality Industry
The First Step: Study the Job
The Second Step: Recruit a Pool of Qualified Candidates
The Third Step: Select the Best Candidate
The Fourth Step: Hire the Best Applicant
The Fifth Step: Make the New Hire Feel Welcome
The Sixth Step: Turnover—Retaining the Best and Selecting People out of an Organization
Lessons Learned
6. Training and Developing Employees to Serve
Introduction
Employee Training
Developing a Training Program
Types of Training
Training Methods
Challenges and Pitfalls of Training
Employee Development
Lessons Learned
7. Serving with a Smile: Motivating Exceptional Service
Introduction
Motivating Employees
The Needs People Have
The Rewards Managers can Provide
Ways Rewards Can Motivate
How Managers and Leaders Provide the Right Direction
Lessons Learned
8. Involving the Guest: The Co-Creation of Value
Introduction
The Guest Can Help!
Strategies for Involving the Guest
Determining Where Co-Production Makes Sense
One Last Point: Firing the Guest
Lessons Learned
Section III. The Hospitality Service Delivery System
9. Communicating for Service
Introduction
The Challenge of Managing Information
Information and the Service Product
Information and the Service Setting
Information and the Delivery System
Decision Support Systems
The Hospitality Organization as an Information System
Lessons Learned
10. Planning the Service Delivery System
Introduction
Planning and Designing the Service Delivery System
Developing the Service Delivery System
Planning Techniques
Targeting Specific Problem Areas in Service Delivery Systems
Lessons Learned
11. Waiting for Service
Introduction
Capacity and Psychology: Keys to Managing Lines
Queuing Theory: Managing the Reality of the Wait
Managing the Perception of the Wait
Service Value and the Wait
Lessons Learned
12. Measuring and Managing Service Delivery
Introduction
Techniques and Methods for Assessing Service Quality
Measuring Service Quality After the Experience
SERVQUAL
Finding and Using the Technique that Fits
Lessons Learned
13. Fixing Service Failures
Introduction
Service Failures: Types, Where, and Why
The Importance of Fixing Service Failures
Dealing With Service Failures
Recovering From Service Failure
Lessons Learned
14. Service Excellence: Leading the Way to Wow!
Introduction
The Three Ss: Strategy, Staffing, and Systems
Hospitality and the Future
Leading the Way Into the Future
Leading and Managing
It all Begins—and Ends—with the Guest
Lessons Learned
Glossary
Additional Readings
Index
Notă biografică
Descriere
Preparing students for a career in hospitality management, the second edition reflects the latest changes in the service industry and newer developments related to sustainability and technology.