Managing Innovation and Entrepreneurship
Autor Robert D. Hisrich, Claudine Kearneyen Limba Engleză Electronic book text – 24 iun 2013
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Specificații
ISBN-13: 9781483311777
ISBN-10: 1483311775
Pagini: 224
Dimensiuni: 187 x 232 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
ISBN-10: 1483311775
Pagini: 224
Dimensiuni: 187 x 232 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
Recenzii
"I
especially
like
the
fact
that
[this]
text
covers
the
innovation
process
from
creative
idea
to
implementation.
Chapters
covering
the
new
venture
plan
and
how
to
make
innovation
work
in
the
students'
organization
are
a
real
advantage."
"Professors Hisrich and Kearney are addressing a very interesting and timely topic, innovation and entrepreneurship, which in the evolving globalization era has significant applications. The strength of the text is its topics relevancy and case studies in each chapter."
"I love the way this book is written...It offers some hope for the future of US business in this global world market."
"Professors Hisrich and Kearney are addressing a very interesting and timely topic, innovation and entrepreneurship, which in the evolving globalization era has significant applications. The strength of the text is its topics relevancy and case studies in each chapter."
"I love the way this book is written...It offers some hope for the future of US business in this global world market."
Cuprins
1.
The
Entrepreneurial/Innovative
Economy
2. Creativity and Innovation
3. Innovation and Entrepreneurship in Context
4. Building an Innovative and Entrepreneurial Organization
5. Developing Innovation and Entrepreneurship in Both Individuals and Teams
6. Design Thinking and Innovation
7. Developing New Products, Services and Ventures
8. The Global Business Plan
9. International Opportunities for Innovation and Entrepreneurship
10. The Future Impact on Innovation on Consumers, Business and Government
About the Authors
Index
2. Creativity and Innovation
3. Innovation and Entrepreneurship in Context
4. Building an Innovative and Entrepreneurial Organization
5. Developing Innovation and Entrepreneurship in Both Individuals and Teams
6. Design Thinking and Innovation
7. Developing New Products, Services and Ventures
8. The Global Business Plan
9. International Opportunities for Innovation and Entrepreneurship
10. The Future Impact on Innovation on Consumers, Business and Government
About the Authors
Index
Descriere
The
first
book
in
the
market
to
look
at
innovation/entrepreneurship
from
an
international
perspective.