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Managing Innovation and Entrepreneurship

Autor Robert D. Hisrich, Claudine Kearney
en Limba Engleză Electronic book text – 24 iun 2013
This new graduate-level text provides a step-by-step process for managing innovation and entrepreneurship in an organization using appropriate scenarios, theories, principles, practices, case studies and examples. This is the first book in the market to look at innovation/entrepreneurship from an international perspective. It identifies and discusses ways to manage innovation and entrepreneurship in both turbulent as well as stable environments. It includes discussion of each aspect of the process of innovation required to achieve success. Each chapter begins with a case study/scenario and ends with review and discussion questions.

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Specificații

ISBN-13: 9781483311777
ISBN-10: 1483311775
Pagini: 224
Dimensiuni: 187 x 232 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States

Recenzii

"I especially like the fact that [this] text covers the innovation process from creative idea to implementation. Chapters covering the new venture plan and how to make innovation work in the students' organization are a real advantage."
"Professors Hisrich and Kearney are addressing a very interesting and timely topic, innovation and entrepreneurship, which in the evolving globalization era has significant applications. The strength of the text is its topics relevancy and case studies in each chapter."
"I love the way this book is written...It offers some hope for the future of US business in this global world market."

Cuprins

1. The Entrepreneurial/Innovative Economy
2. Creativity and Innovation
3. Innovation and Entrepreneurship in Context
4. Building an Innovative and Entrepreneurial Organization
5. Developing Innovation and Entrepreneurship in Both Individuals and Teams
6. Design Thinking and Innovation
7. Developing New Products, Services and Ventures
8. The Global Business Plan
9. International Opportunities for Innovation and Entrepreneurship
10. The Future Impact on Innovation on Consumers, Business and Government
About the Authors
Index

Descriere

The first book in the market to look at innovation/entrepreneurship from an international perspective.