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Managing International Business: Self-Development for Managers

Autor Neil Coade, Neil Coade
en Limba Engleză Paperback – 30 noi 1996
Suitable for managers who require a guide to developing their business operations, this book draws on the experience of companies at the forefront of thinking in terms of international business and contains examples from real companies. It includes worksheets, summaries and exercises which ensure that theory is related to real life.
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Specificații

ISBN-13: 9780415139199
ISBN-10: 0415139198
Pagini: 144
Dimensiuni: 148 x 210 x 7 mm
Greutate: 0.2 kg
Editura: Cengage Learning
Seria Self-Development for Managers

Locul publicării:United Kingdom

Recenzii

1 Understanding the business environment 2 Market analysis 3 Defining the market entry strategy 4 Developing a sustainable competitive advantage 5 Organization and management 6 Global issues for companies