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Managing Marketing Performance: From Strategy to Operations de Helen Meek

Managing Marketing Performance: From Strategy to Operations: CIM Coursebook, cartea 05

Autor Helen Meek, Richard Meek
en Limba Engleză Paperback – iul 2005
Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.

  • Co-written by the CIM Senior Examiner for the Managing Marketing Performance module to guide you through the 2005-2006 syllabus
  • Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
  • Contains sample exam questions and answers written exclusively for this Coursebook to enable you to practise what has been learned and help prepare for the exam
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Specificații

ISBN-13: 9780750666534
ISBN-10: 0750666536
Pagini: 381
Dimensiuni: 210 x 297 x 20 mm
Greutate: 0.91 kg
Ediția:2005-2006
Editura: BUTTERWORTH HEINEMANN
Seria CIM Coursebook

Public țintă

Specifically written for students taking the Managing Marketing Performance module of the CIM Professional Postgraduate Diploma in Marketing course.

Cuprins

Preface; Creating the organizational contant for effective implementational of stategy-teams; Organizational culture; Planning and implementing change; Stategic marketing managers' role; Implementing business strategy through marketing activities 1; Implementing business strategy through marketing activies 2; Quality and project management; Innovation and managing external resources; Measurement, evaluation and control; Appendices, Index