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Managing Media Services: Theory and Practice

Autor William D. Schmidt, Donald A. Rieck
en Limba Engleză Hardback – 14 ian 2000 – vârsta până la 17 ani
Intended as a textbook for graduate (and some undergraduate) students in audiovisual and technology management classes, this book covers all aspects of the media manager's role, from supervision and budgeting to public relations and evaluation. Its pragmatic approach deals with such tasks as acquisitions, circulation, collection development and maintenance, facility design, managing legal issues, and dealing with technological change. The book also makes an excellent reference book for media managers in educational, corporate, government, and nonprofit agencies. Based on the more than 40 years of media management experiences of the present and previous authors, this new edition has been substantially revised to reflect the phenomenal technological changes in the field over the past 10 years.
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Specificații

ISBN-13: 9781563085307
ISBN-10: 1563085305
Pagini: 418
Dimensiuni: 178 x 254 x 34 mm
Greutate: 1.1 kg
Ediția:2
Editura: Bloomsbury Publishing
Colecția Libraries Unlimited
Locul publicării:New York, United States

Notă biografică

WILLIAM D. SCHMIDT is Professor of Instructional Media and Director, Educational Technology Center, Central Washington University, Ellensburg.DONALD A. RIECK is Director, Instructional Technology Center, Iowa State University, Ames.

Cuprins

IllustrationsPrefaceAcknowledgmentsIntroduction to the Revised EditionChapter 1: Managing Media Services: An OverviewChapter 2: Philosphical PerspectivesChapter 3: Planning Media Service ProgramsChapter 4: Management BasicsChapter 5: Managing Media Materials ServicesChapter 6: Managing Media Equipment ServicesChapter 7: Managing Media Development ServicesChapter 8: Computers and the Media CenterChapter 9: Managing Technology ChangeChapter 10: Managing PersonnelChapter 11: Managing BudgetsChapter 12: CommunicatingChapter 13: Evaluating Media Service ProgramsChapter 14: Designing Media Service FacilitiesChapter 15: Researching Distant LearnersChapter 16: ProfessionalismChapter 17: The FutureEpilogue