Managing open innovation refers to the process of designing, implementing, and controlling innovation strategies that involve collaborating with external parties such as customers, suppliers, universities, startups, and other stakeholders to co-create, co-develop, and commercialize new products, services, and business models. Open innovation management requires a shift in the traditional approach to innovation, which was primarily focused on internal R&D activities. Instead, it involves engaging with external partners to leverage their expertise, knowledge, and resources to accelerate the innovation process, reduce risks, and increase the chances of success. Key activities involved in managing open innovation include identifying and prioritizing strategic innovation areas, scouting for external partners, establishing and managing relationships with them, defining and aligning goals and incentives, facilitating collaboration and co-creation, managing intellectual property rights, and measuring and evaluating the impact of open innovation activities. Effective open innovation management can provide significant benefits such as access to new markets, reduced costs, increased speed of innovation, enhanced competitive advantage, and improved customer satisfaction. However, it also poses challenges such as managing the complexity of external partnerships, ensuring effective communication and coordination, protecting intellectual property, and managing cultural differences and conflicts. Therefore, successful open innovation management requires a well-designed strategy, clear goals and objectives, effective governance structures, and a culture of openness and collaboration