Cantitate/Preț
Produs

Managing Outside Pressure – Strategies for Preventing Corporate Disasters

Autor M Winter
en Limba Engleză Hardback – 24 iun 1998
Hier wird erklrt, wie sich Unternehmen ein computergesttztes Frhwarnsystem aufbauen knnen, das eine schnelle, effektive und adquate Reaktion auf Druck von au en ermglicht. Eindrucksvolle Fallbeispiele aus Unternehmen wie Shell (Brent Spar), Nestle (genmanipulierte Soja) oder den Schweizer Banken (Nazi-Gold) illustrieren die Gedanken der Autoren. (03/98)
Citește tot Restrânge

Preț: 56795 lei

Preț vechi: 61733 lei
-8% Nou

Puncte Express: 852

Preț estimativ în valută:
10870 11306$ 9110£

Carte tipărită la comandă

Livrare economică 14-28 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780471979333
ISBN-10: 0471979333
Pagini: 268
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.51 kg
Ediția:New.
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Managers involved in Strategy Formulation, Business Planning and Product Development and those involved in the Corporate Functions of Communications, Environment and the Legal Department, IT Managers, MBA Students.

Cuprins


Descriere

This book guides managers in forecasting the effects of outside pressure groups--a hot corporate topic in the media lately--and advises them on how best to avoid potential damage to their organizationa s public image and financial health.