Managing Sport Events
Autor T. Christopher Greenwell, Leigh Ann Danzey–bussell, David J. Shonken Limba Engleză Paperback – 27 iun 2019
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Specificații
ISBN-13: 9781492570950
ISBN-10: 1492570958
Pagini: 272
Dimensiuni: 217 x 280 x 17 mm
Greutate: 0.77 kg
Ediția:2 ed
Editura: Wiley
ISBN-10: 1492570958
Pagini: 272
Dimensiuni: 217 x 280 x 17 mm
Greutate: 0.77 kg
Ediția:2 ed
Editura: Wiley
Cuprins
Chapter 1. Understanding the Sport Event Industry
Chapter 2. Event Conceptualization
Chapter 3. Event Bidding
Chapter 4. Event Budgeting
Chapter 5. Event Sponsorship
Chapter 6. Event Marketing
Chapter 7. Media Relations and Promotion
Chapter 8. Contract Considerations
Chapter 9. Risk Management and Negligence
Chapter 10. Event Staffing
Chapter 11. Event Services and Logistics
Chapter 12. Event Day Management
Chapter 13. Postevent Details and Evaluation
Chapter 2. Event Conceptualization
Chapter 3. Event Bidding
Chapter 4. Event Budgeting
Chapter 5. Event Sponsorship
Chapter 6. Event Marketing
Chapter 7. Media Relations and Promotion
Chapter 8. Contract Considerations
Chapter 9. Risk Management and Negligence
Chapter 10. Event Staffing
Chapter 11. Event Services and Logistics
Chapter 12. Event Day Management
Chapter 13. Postevent Details and Evaluation