Managing Technological Innovation – Competitive Advantage from Change 3e
Autor F Betzen Limba Engleză Hardback – 7 mar 2011
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Specificații
ISBN-13: 9780470547823
ISBN-10: 0470547820
Pagini: 384
Dimensiuni: 158 x 241 x 24 mm
Greutate: 0.66 kg
Ediția:3rd Edition
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0470547820
Pagini: 384
Dimensiuni: 158 x 241 x 24 mm
Greutate: 0.66 kg
Ediția:3rd Edition
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
Students and Professionals in Graduate Schools of Engineering and Business Adm (MBA) in courses on "technology management" or "management of technology".Cuprins
Preface. I Technology Competitiveness--Business Base of Innovation. 1 Technological Innovation. 2 Innovation and Economy. 3 Innovation and National Systems. 4 Innovation Research. 5 Innovation and Corporate R&D. 6 Innovation and Markets. 7 Innovation and Product Development. 8 Innovation and Strategy. II Technology Strategy--Technical Base of Innovation. 9 Integrating Technology and Business Strategy. 10 Inventing Technology. 11 Technology Systems. 12 Product Systems. 13 Service Systems. 14 Biotechnology Systems. 15 Ethics and Technology. III Innovation Handbook. 16 Innovation Practice. Bibliography. Index.
Notă biografică
FREDERICK BETZ, PhD, is an Adjunct Professor in the Department of Engineering and Technology Management at Portland State University. He is also a Visiting Professor at the Nile University in Cairo, Egypt.
Descriere
Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy.