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Managing the Tourist Destination

Autor Frank Howie
en Limba Engleză Paperback – 28 feb 2010
Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas. With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage for students on higher education and professional courses. Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas. With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage for students on higher education and professional courses.
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Specificații

ISBN-13: 9781844800971
ISBN-10: 1844800970
Pagini: 337
Dimensiuni: 168 x 241 x 20 mm
Greutate: 0.61 kg
Editura: Cengage Learning
Locul publicării:Australia

Recenzii

Destinations and the demands of contemporary tourism Principles and theories The nature of tourism destinations Marketing places Destination planning and policy The historic-cultural tourist city Village and small town The resort Regional destinations Protected areas Future destinations