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Managing Your Intellectual Property Assets

Autor Scott Shane
en Limba Engleză Paperback – 16 dec 2008
This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how. It also provides you with the steps and actions needed to generate competitive advantage and profit for your company.
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Specificații

ISBN-13: 9781606490273
ISBN-10: 1606490273
Pagini: 76
Ilustrații: black & white illustrations
Dimensiuni: 154 x 230 x 6 mm
Greutate: 0.12 kg
Editura: McGraw Hill Education
Colecția Business Expert Press
Locul publicării:United Kingdom