Why do other people decide to do business with you and your company? On the surface, that answer is probably easy. Maybe you have a good location, offer the best products, or can boast lower prices than any of your competitors. These are all great advantages to have. And yet, they aren't enough. Millions of people purchase products and services every single day from companies that don't have the best selection, and sometimes pay higher prices to do so. At times, this might be a matter of habit or convenience. But, there is also another factor at play - one that determines who will win a new customer, recruit a talented employee, or earn more money much more often than we tend to realize. That hidden factor is reputation. And in the digital age, reputation grows and spreads faster than ever, and can have an enormous impact on your bottom line.