Youll find all sorts of things in Helgueras Manual that arent in any other book: the difference between an A-level artist and a B-level artist, how to cure the dreaded festivalist syndrome, how to keep your conviction that youre the greatest artist in history, and whether it is ethical for a critic to sleep with an artist whose work she doesnt like. This is a very funny book. It masquerades as an old-fashioned guide to the manners and foibles of the art world, written by a savvy twenty-first century artist. But it is clever, and has many voices: snide like Miss Manners, sweet and impeccable like Emily Post, hapless like Bouvard and Pcuchet, earnest like an Art World for Dummies, sharp like Swifts encyclopedia of clichs, sneaky like David Wilsons fabricated documents for the Museum of Jurassic Technology. Helgueras tongue seems to be in his cheekthats what youre meant to thinkbut he is often very helpful, and everything he says is true. --James Elkins, author of How to Use your Eyes and Our Beautiful, Dry and Distant Texts: Art History as Writing. In the process of writing the rules of the game, Helguera also skewers its participants. --Rebeca Spence, ArtNews An artist who dares to look at the big picture ... Helguera has a savvy understanding of art history and art audiences, enough to know that a little humor and a bit of irony are sometimes the best tools in an artist arsenal. --Barbara Pollack, artist and writer