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Marissa Mayer and the Fight to Save Yahoo! de Nicholas Carlson

Marissa Mayer and the Fight to Save Yahoo!

Autor Nicholas Carlson
en Limba Engleză Paperback – 4 ian 2016
When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing?

MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon.

In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.

PRAISE FOR MARISSA MAYER AND THE FIGHT TO SAVE YAHOO!

The New York Timessays the book is "a lot of fun to read" and "an impressive feat."The New York Timesalso writes, "As Nicholas Carlson demonstrates in MARISSA MAYER AND THE FIGHT TO SAVE YAHOO!, a vivid account of her vertiginous career climb, Mayer is worth paying attention to for reasons that transcend gender. Carlson presents her as a complex personality who defies most stereotypes."


"A corporate thriller [that does] a superb job of bringing to life the dramatic story of Yahoo." --The Financial Times


"A quick, compelling read...[one that] is, without question, a riveting lens from which to study Yahoo: There are ups, there are downs, there are heroes, and there are villains." --Fortune

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Specificații

ISBN-13: 9781455556601
ISBN-10: 1455556602
Pagini: 368
Dimensiuni: 133 x 203 x 25 mm
Greutate: 0.32 kg
Editura: Grand Central Publishing
Colecția Twelve

Notă biografică

Nicholas Carlson isBusiness Insider's chief correspondent. His investigative reporting re-wrote the histories of Facebook, Twitter, and Groupon. His coverage of Yahoo won Digiday's award for "Best Editorial Achievement" of the year. Carlson is a frequent guest on CNBC and contributes to the Bloomberg biography series, Game Changers.